THEFRENCH GAZETTE
PRICE: 2 FRANCSTHE BOOK
Charlie Chaplin, Mary Pickford, Douglas Fairbanks and D. W. Griffith founding United Artists, reconstruction

Charlie Chaplin and His Friends Launch United Artists




Charlie Chaplin, Mary Pickford, Douglas Fairbanks and D. W. Griffith join forces to create their own distribution company. Faced with producers who control contracts, salaries and film distribution, four of cinema’s biggest stars want to regain control of their work.

In Hollywood, the photograph looks almost like a coup staged in business suits. Around a table, four of the world’s most famous artists sign the documents creating United Artists. Mary Pickford, Douglas Fairbanks, Charlie Chaplin and director D. W. Griffith no longer want to depend entirely on the major companies already dominating the film industry.

American cinema is undergoing a profound transformation. Films are becoming longer, more expensive and more popular. Producers seek to control the entire chain, from production to movie theaters. Actors and directors, even famous ones, remain tied to contracts that restrict their artistic and financial choices.

A Star Short of Cash

Chaplin already knows this frustration. Despite his enormous success, he struggles to secure the budgets and time needed to make films on his own terms. Mary Pickford, known as “America’s Sweetheart,” is one of the country’s highest-paid actresses, but she wants to choose her projects and control their distribution. Douglas Fairbanks wants to preserve the freedom behind his adventure comedies. Griffith, meanwhile, is determined to protect his independence as a director.

United Artists will not quite be a traditional studio. Its main purpose is to allow the founders to produce their own films and then distribute them without relying on rival companies. They can therefore retain ownership of their work and negotiate directly with theater operators. The Academy Museum describes this revolution as giving artists greater control over their creative work and earnings as the studio system expanded.

Admiration and Jealousy

The trade press watches the initiative with a mixture of admiration and anxiety. According to a phrase that became famous, an industry executive is said to have declared that “the inmates are taking over the asylum.” The image is perfect: the stars whom producers thought they controlled have just built their own exit.

The venture remains risky. Each founder is expected to supply new films regularly, while Chaplin and Griffith work slowly. United Artists does not yet possess the vast theater network enjoyed by its competitors. Yet its creation permanently changes the balance of power in Hollywood.

The Benefits for Creators

For the first time, leading artists openly assert that a film does not belong only to the person who finances it. It also belongs to those who imagine it, make it and give it a face.

In the America of 1919, where industrialists, moral leagues and public authorities increasingly seek to regulate society, four stars have signed a small declaration of independence. United Artists is officially founded on February 5, 1919.

Published on

The French Prohibition Circle

Receive your weekly Telegram

Forgotten stories, rediscovered archives, characters, places and new investigations: continue the French Prohibition story directly in your inbox.

This week in the archives

The latest editions of The French Gazette

View all editions